Did you know that it expenses 500% much more to obtain a new customer than it does to retain an present a single?
500%!
So with that getting said, how much attention and focus does YOUR business spend on retaining Active clients?
Or are you 1 of the numerous businesses that focuses all their promoting dollars and energy on chasing down new leads and new customers?
Are you able to say exactly what percentage of your promoting budget is focused on retaining current buyers?
Do you recognize when your current users stop purchasing from you and start going elsewhere?
Do you notice that they haven’t been to your enterprise in a specific amount of time?
No?
Then you won’t be surprised to know that, according to a recent study, over 68% of customers will take their company elsewhere merely mainly because they didn’t feel that there involvement with a company was being valued.
68%!
So not only are you spending 5 TIMES extra cash, attracting new customers, but you are spending 5 TIMES more cash to REPLACE the clients, you already had, that are now LEAVING…to do business with your competition!
Can you see why some companies feel like they’re burning via dollars, whilst others are seeing insane amounts of profits, even in a poor economy?
Should you do not already have a system or strategy, in place, that focuses on retaining your present consumers, and showing them you value their business, then it’s time you created a single.
Otherwise be prepared to retain spending more and much more money, to TRY and maintain up with your competition which is attracting YOUR clients.
Don’t be a company that focuses purely on the “first” sale, but realize you are sitting on a GOLD MINE of repeat enterprise from a targeted base of previous buyers!
Remember: The fortune is in the follow up!
You’ve spent all that money getting your clients inside initial place, now it can be time to maximize your ROI on that expense, and get as numerous repeat sales as it is possible to from satisfied customers.
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