Creating a great website is just the beginning to having an Internet presence. If no-one can locate your site when searching then you may as well not spend any time making your website.
One of the most important things that you can do to have an effective web site is have other web sites link to it. Typically, there are 2 types of backlinks, One-way and Reciprocal. Both are simple and effective ways to build traffic but one is much more effective than the other - One-Way backlinks.
Reciprocal backlinks are when you link to a web site and that site also links back to you. This was a common type of linking a couple years ago and is still commonly used. Many site owners get great traffic by using in a link exchange service or system created just for reciprocal backlinks. A link exchange is a group of website owners that exchange links with one another.
One-way links are just a link to your site from another site without the exchange. In some cases you may agree to exchange links to different sites which is called an n-way link exchange. This type of linking is considered by most experts to be more valuable than reciprocal links. Google truly prefers this type of linking over reciprocal linking. However, it often is very difficult to get a one-way link. There are three main strategies for receiving one-way links: submit your website to directories, give away something needed that includes your link, pay for a link on someone else’s high ranking page.
1. Creating inbound links by submitting your website to directories or directory submissions is normally free unless you choose to pay for upgrades. Directories are special websites that list other sites that viewers might be interested in and are often hand edited so they have additional authoritative weight in the search engine algorithms. There are software applications that can help with the boring process of filling in directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will let you create and manage multiple projects with multiple sites per project and then help you submit to over 400 free directories. The links from these web sites will be valuable for SEO reasons more than actual traffic.
2. One of the best solutions is to give away something of value that has your link. Articles are very popular since so many people need web content. They are cheap to write and are effective at building one-way links to your website.
3. Stay away from purchasing links on sites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still may not be counted in the search engine algorithm. Google has frequently said that purchasing direct links will not be of benefit for SEO. However, you might still use this technique to drive traffic from a high traffic site to your site.
The truth of the matter is that if you are trying to build long term income, it is going to take a while before your website becomes profitable. A long term strategy for a site may take six months or even a year for it to start generating income. It is also important to start getting back links immediately. Choose your links cautiously. Verify that you are not choosing links from low level web sites, scraper sites or inbound links from bad neighborhoods.
Remember, in today’s competitive Internet environment, if you would like a successful web site then you have to do at least as much or more SEO than the sites on the first page of search engine results.